Pinterest is one of the most practical platforms for business, boasting over 400 million active users. As brands and creators use it to showcase their services and products, Pinterest has established itself as a trustworthy source of information for potential customers. Knowing this, if you want to elevate your brand, it’s time for you to use Pinterest for business.
After you’ve established your profile and grasped the basics of Pinterest, it’s time to adjust your profile according to your social media marketing strategy. This is exactly what we’ll teach you in this guide!
Complete Your Profile
To become a reputable brand and a selling force on Pinterest, ensure your profile is complete. Before you start creating Pins, you need to think about your brand style and how you want your page to look. Primarily, however, enter your business name, profile picture, a catchy bio, and links to your relevant sites/stores.
Target An Audience
Once you’ve established your brand identity, you need to alter it according to your target audience. Like with other social media sites, going broad on Pinterest won’t give you the desired results. That’s why you need to keep your niche as specific as possible. This will give you insight into what users are looking for, so you can optimize your Pins effectively.
Start Creating
Pinterest users always prefer clean and neatly organized boards compared to cluttered ones. For that reason, it’s of utmost importance you stay consistent with your Pins i.e. they need to follow the same style and be in the same size. Keep your images vertical in a 2:3 aspect ratio – 600px w. X 900x h – this will make them stand out the most. However, Pins should never be cluttered with text. If you want to inform on what your Pin is about, use clear and concise text, and ensure it doesn’t overtake the image.
Furthermore, consider creating Pins in all forms, including animated ones and videos. Considering Pinterest has a default auto-play feature, dynamic Pins are bound to garner more attention. You can use this to your advantage for brand awareness and storytelling.
Pin Optimization
The main goal of Pinterest for Business is to drive more potential customers to you. You can do this by effectively optimizing your Pins.
After you’ve created your visual content, you need to adjust it so the search engine can pick it up. Naturally, Pinterest prefers clean-looking, unpixelated images, so ensure your Pins are always eye-catching and high quality. Then you’ll need to enter the Pin title – this is limited to 100 characters, so keep the title concise and straight to the point.
Then, you’ll proceed to optimizing the Pin description – this is where you need to be careful. Since this field is limited to 500 characters, the description needs to include brief information on what the Pin is about, a CTA, and relevant keywords. Using catchy words and phrases like “read more” or “shop the look” creates a sense of curiosity, resulting in potential customers.
As for the keywords, you need to research the most relevant terms. Considers users’ search intent when they are browsing on Pinterest, but keep in mind it needs to be related to your specific niche. For instance, featuring “interior design inspiration” on the Pin of a modern kitchen won’t result in much reach. However, if you’re more specific and use “modern kitchen inspiration” or “modern kitchen design”, the Pin is more likely to be picked up by your target audience. Ideally, your Pin descriptions should have 3-4 unique keywords.
Finally, don’t forget about links. Even though users save Pins for their visual aspect, they also consider them as bookmarks to revert them to a site they want to see again. So, whenever they click on it, they’ll be taken to exactly where they want to be! With that in mind, ensure your Pins include a link to the relevant site, be it the main landing page, shot, or a specific product or blog.
Stay Ahead of Trends
Pinterest users think ahead and start researching ideas long before they need to use them. Knowing this, you need to be one step ahead of the curve.
Create a relevant content strategy plan, and start creating pins about upcoming trends, seasonal events, and holidays. Start posting them gradually – not too early, but not too late. Usually, keep it around 45 days in advance.
Be Patient With Your Growth
Pinterest growth takes a bit more time than other social media platforms. You can start seeing results in the first 24 to 48 hours, but long-time growth will take much longer than that. So, even if you’re not growing at a rapid pace, be patient with it. By having a unique style and keeping your Pins effectively optimized, success is sure to come!
These are the essential steps when setting up your Pinterest for Business. Keeping up with Pinterest Analytics will give you detailed insight into how much you’re growing, but remember that it takes time.
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